So you have done the hard work of getting a top web design
company to design your website, optimized it for the best traffic you can get
and are now hoping to convert website visitors into customers? The one element
that can either reward you with success or make all your plans go away is your
landing page.
It is your landing page that instantiates the final step of
your conversion process, and perhaps the most important step of all. This is
the one page where you have the opportunity of showcasing your product in its
full glory, acquainting your visitors about everything good there is to know
about it, and giving them proper incentive to make a purchasing decision that
would add value to their lives and also bring you revenue. It suffices to say
that to make the most of all your efforts.Without the right landing page, you
have no hope of achieving a respectable conversion rate no matter how much
organic traffic you have coursing through your website.
What makes the perfect landing page? It needs to be simple,
effective and contain all the essential elements that are the hallmark of
successful landing pages. The efficacy of these elements has been time-tested
and these have proved to provide great results for many companies in the past,
and can bring the same results to you.
Here are the 5 most important things that contribute to
creating the perfect landing page:
Your USP - The
first thing that you want to accomplish with your perfect landing page is to
enthrall your visitors with your USP from start to finish, giving them a
concrete idea of the kind of value they can expect from your product offering.
While it is important to start off on the right foot with your USP and make a
strong first impression, it is also important to keep reinforcing this message
in order for your visitors to not lose focus. Therefore, your USP needs to work
its way into your main headlines and sub-headlines, as well as into a
reinforcement statement and a final closing argument.
Product Image -
There is no stimulus greater or more effective than a visual one, and you need
to place high-resolution, high-quality product images in full view to show off
your product right off the bat. The better the picture, the more the impact
will be.
Benefits - Once
you have driven your point home initially, it is time to lay out the benefits
of your product in detail. Take care to provide as much detail as possible to
really facilitate comprehension.
Social Proof - One
of the best ways to convince visitors is to show them other convinced visitors.
You can achieve this by integrating social media into your pages so your
visitors get some unbiased feedback.
CTA - Remember to
end your landing page with your core offer and a call-to-action that is
attractive and inspiring enough to facilitate sales.
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